laurenreyesgrange

Queen Bey: Queen of Content

laurenreyesgrange:

It’s been over a week since the release of Beyoncé’s self titled visual album hit iTunes. Beyoncé hit 828,773 album sales exclusively via iTunes in three days. This is the fastest-selling album ever on iTunes, according to Apple — with no traditional marketing machinery in place. As a huge Beyoncé fan I appreciate the continuous gifs and memes cluttering my newsfeeds daily.

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But as a marketer, the countless write-ups on what brands can learn from Beyoncé and articles questioning if Beyoncé’s lack of album drop publicity means marketing is dead are even more intriguing.

Read More

More about Beyonce and what we learn from it.

thinkingforward

thinkingforward:

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For a majority of ecommerce entrepreneurs, Twitter has become an invaluable marketing tool. It can be a medium that not only drives traffic to your online store but also allows you to engage with both your prospective and existing customer base. Despite this, many still struggle to allot…

Thanks I needed this.

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whitengray:

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It’s that time of year again, when digital marketers turn to predicting what 2014 will hold in store for them.

So here’s a round up of what the industry predicts to be the big digital marketing trends of 2014, with broad consensus on three big themes: video marketing, “agile marketing”…

Great compilation. Nice work.

innovativemarketingupdates
innovativemarketingupdates:

‘Share A Coke’ Campaign Puts Names On Coca-Cola Bottles And CansCoca-Cola is replacing its traditional branding with one of Australia’s 150 most popular first names for a new ad campaign in the country. Bottles for its ‘Share a Coke’ summer campaign with different names printed on them are on sale now. Each of the 150 names has also had an individual song written about it, which you can hear on the Facebook page. 
 
For those with a more unusual name, there will be an opportunity for shoppers to create a custom can of Coke with their name on it at various Westfield Shopping Centres over the next few months. A Coke spokesperson said:

Names were chosen to represent a cross section of the Australian population. We used publicly available data to review the most popular names in Australia and ethnic representation in Australia to ensure the diversity of our multi-cultural nation was represented appropriately.

The names were put on Coca-Cola bottles so consumers can have fun finding their friends’ and family members’ names and then enjoy sharing a Coke together. The campaign also includes three TV commercials featuring the names of Matt, Luke and Kate.

This is a brilliant social campaign.

innovativemarketingupdates:

‘Share A Coke’ Campaign Puts Names On Coca-Cola Bottles And Cans

Coca-Cola is replacing its traditional branding with one of Australia’s 150 most popular first names for a new ad campaign in the country. Bottles for its ‘Share a Coke’ summer campaign with different names printed on them are on sale now. Each of the 150 names has also had an individual song written about it, which you can hear on the Facebook page.
 

For those with a more unusual name, there will be an opportunity for shoppers to create a custom can of Coke with their name on it at various Westfield Shopping Centres over the next few months. A Coke spokesperson said:

Names were chosen to represent a cross section of the Australian population. We used publicly available data to review the most popular names in Australia and ethnic representation in Australia to ensure the diversity of our multi-cultural nation was represented appropriately.

The names were put on Coca-Cola bottles so consumers can have fun finding their friends’ and family members’ names and then enjoy sharing a Coke together. The campaign also includes three TV commercials featuring the names of Matt, Luke and Kate.

This is a brilliant social campaign.